How Digital Marketing Works

Many of our clients know they “need to do something” online to get more sales, but are unsure of exactly what.

All those digital marketing terms and concepts seem overwhelming, and you quite honestly don’t have the time (or desire) to understand how they all work.

We get it. And we're here to help!

BUT, for you to begin your digital marketing journey, you do need to know a few of the basics, so you know why we recommend what we do – so you can increase your sales and bottom-line. 

So, here’s a quick one-two of how digital marketing works…

A desk with a laptop, desktop computer, and a tablet.A Solid Website

First, you need a solid website that’s better than your competitors, in look-and-feel and content. Potential customers are comparing you all, and they’ll choose based on the best looking site and answer-providing content. We create a website for you that’s better than your competition.

Search Engine Optimization (SEO)

Once you have a solid site, we use Search Engine Optimization to help it rank as high as possible so when people are looking for your services, you’ll appear. SEO is the long game, and takes time.

Paid Advertising (PPC)

While SEO slowly builds momentum, we use Paid Advertising (PPC) to quickly accelerate your traffic by placing ads in social media, search results and other relevant places that your potential customers go. These ads are targeted to your potential customers, so they see you, without even searching for you. This gets you quick traffic to your website. 

Social Media

We also help you take advantage of Social Media to gain more awareness, bringing people to your website. This is also a long game, as it takes time to build up and gain followers. Once momentum is built, it can be quite effective. We can set this up and maintain this for you as well. 

A woman using a smartphone with five stars on it and a cup of coffee.Social Proof (Reviews and Testimonials)

To help increase people choosing you over your competitors, you need a lot of reviews. The easiest way to get reviews (and the place where people find and look for them most commonly) is on a Google Business Profile page, which is a free page that needs to be set up, provided by Google. This page helps you appear in search results and search results maps, and is the place where people will leave a review for you. We set up this page to make sure it’s completely optimized for highest ranking potential.

Email Lists / Email Automations

Email lists are everything and have proven time after time to be one of the most effective ways to get return customers. For your existing and new customers (and non-customers interested in you), you need email automations to keep you top-of-mind with them each month, bringing them back over and over. 

We can set up your email automations and create your emails for you.

A ChatBot

Newsletter sign-ups on websites are dead –  no one provides their email addresses any more. BUT, people will gladly exchange their email address for a quick answer from a ChatBot. This makes ChatBots one of the most valuable email gathering tools on your website, and is a must-have. It also makes you look “cutting edge!”

A group of people taking a selfie together.A CRM (Customer Relationship Management) System

To manage your email lists, you need a Customer Relationship Management system (CRM) which houses all your contacts, and it’s from this central location where you send your emails, and email automations, and keep track of all your contact history. It also allows you to request reviews, set up sales pipelines and more. We can set you up with a CRM that fits your business needs and goals. 



Putting it all together, your online presence begins to strengthen and grow, building momentum which leads to more sales. 

We lead and direct you through each part of this process by developing a plan and starting with the parts that bring you the most return on your investment.

Ask us how. We can’t wait to get started!