What is a blog?
Great question! You’ve probably seen blogs a hundred times or more, even if you didn’t know what they were!
A website blog is a section of a website that typically features new content that is added regularly. You can usually find blogs under the menu item “blog”, or other terms like “resources” or “what’s new” for example.
Blogs can cover a wide range of formats and may include written articles, images, videos, and more.
Pro Tip! The term “blog” is short for “web-log” – yep, that’s where it came from!
What are the benefits to having a Blog on your website?
Having a blog on your website can make the difference between not being found online, and being found (over and over again!).
Where your website pages are often very specific about what who you are and the services you provide, blogs can cast the net much wider and can contain content about your industry, other topics that your potential customers are searching, and even related content that can draw people to you.
The wider the net, the more people can find you (to increase traffic and therefore sales!).
What is a Blog Strategy?
Regularly updating your blog with fresh, relevant content can contribute to higher search engine rankings and increased visibility.
A blog can attract new visitors to your site, especially if you create content that addresses common questions or concerns in your industry.
A well-written blog allows you to showcase your knowledge and expertise in your industry, fostering trust with your audience.
Blogs provide a platform for you to connect with your audience on a more personal level, building a community around your brand.
Blogs are a key component of content marketing, allowing you to share valuable, relevant content that educates, entertains, or solves problems for your audience.
Evergreen content on your blog can continue to attract traffic and generate leads long after it’s published, providing lasting value.
Blogs give you content to share on social media platforms, driving traffic back to your website and broadening your online reach.
Blogs provide an opportunity for internal linking, improving the overall structure and SEO of your website.
Through comments, social media shares, and analytics, you can gain insights into what topics resonate with your audience, informing your overall marketing and content strategy.
Blogs can be effective lead generation tools by incorporating calls-to-action within your posts to encourage readers to subscribe, download resources, or explore your products and services.
A blog can host various types of content, including text, images, videos, and infographics, allowing you to diversify your content and cater to different preferences within your audience.
