What is Local Competitor Analysis?
Local competitor analysis for SEO is the process of researching and evaluating the online presence, strategies, and performance of your local competitors.
Why you need Local Competitor Analysis
Ranking and Traffic Boosting : This tool is essential for you to boost your search engine optimization (SEO) efforts AND gain a competitive edge in local search results.
Effective Content : It’s also a necessary step before creating a website or doing ads, so you have a good idea of what content and keywords are ranking (based on what’s working for your competitors) so you can improve upon it (and beat them!)
Here are many of the steps we go through when applying this tool to your business:
We start by identifying who your local competitors are (we also ask you who you think they are!)
These are businesses in your area that offer similar products or services. They may be direct competitors or businesses that share the same target audience.
We analyze the keywords and phrases your local competitors are targeting.
This includes understanding which keywords they are ranking for in search engine results pages (SERPs).
Why? We want to use the keywords and phrases that your competitors are ranking for so you can get some of that traffic (or take all of it!)
We examine the backlink profiles (links from other website to your competitors websites) of your local competitors and see which websites are linking to their sites and the quality and authority of those backlinks.
Why? Backlinks play a crucial role in SEO, and understanding your competitors’ link-building strategies can provide a lot of insight for your own efforts.
We look at the content on your competitors’ websites to determine what topics they are covering, the quality of their content, and whether they are regularly updating their blogs or resources.
Why? High-quality, informative content can improve your SEO rankings and user engagement.
We assess how well your competitors have optimized their Google Business Profile (GBP) page and look at factors like the completeness of their GBP page, the consistency of NAP (Name, Address, Phone Number) information, images, FAQs, and the number and quality of customer reviews.
Why? Your GBP page is one of the first things people may find when looking for your products and services, and should be 110% optimized to ensure they choose you over your competition. We want to ensure yours is better than your competitors.
We examine the online reviews and ratings of your competitors and assess the quantity and quality of reviews, as well as how competitors respond to feedback.
Why? Reviews mean everything, and if your competitors are not getting them or responding to them, you’ll have an advantage over them.
