What are local backlinks?
Local backlinks are links from other local websites and directories “back” to your website.
They are very important for search engine optimization (SEO) because if other people are linking to you, the search engines see you as an authority – it’s like a vote of confidence, signaling to search engines that your content is valuable and relevant.
Why we use them?
We want to take advantage of the extra traffic they can bring your way, as well as the rankings boost they can bring.
You can have backlinks created just once, but we do recommend having them done monthly to get more and more links over time, compounding their effect.
Here are the benefits of having local backlinks for your website:
Backlinks are a significant factor when it comes to where a search engine is going to rank you.
Websites with a higher number of quality backlinks tend to rank higher in search results as a result.
Higher search engine rankings lead to more local people seeing your website.
When your website appears on the first page of search results for local results, it’s more likely to attract “organic” (or natural) traffic from users in your area, interested in your content or products.
Who doesn’t like a bit of street cred right? 🙂
Backlinks from reputable and authoritative websites are essentially an endorsement of your content.
This can enhance your website’s overall authority and credibility in the eyes of both search engines and the people visiting your website.
Indexing by search engines refers to the pages that the search engines log in their databases, to show in search results based on how relevant they are to the search.
Backlinks can help search engines discover and index your content faster!
When search engine crawlers follow links from other sites to yours, it helps them understand the relevance of your pages.
Backlinks not only contribute to SEO (search engine optimization) but also bring direct “referral” traffic (traffic referred by other websites).
Users who come across a link to your site on another webpage may click through, bring more visitors your way!
Backlinks from websites within your industry or niche (very specific topic or kind of content) are particularly valuable.
They signal to search engines that your content is relevant to a specific topic or field.
Having backlinks from reputable sources can serve as a form of social proof – if others like you, more people will too!
This indicates that your content is valued and respected within your industry.
Relying solely on one source of traffic is risky.
So having lots of backlinks contribute to diversifying your traffic sources, making your website less dependent on a single channel of traffic.
The more the merrier!
