This is an important tool we use to figure out what’s working on your website from an SEO (search engine optimization) perspective, and what’s not.
Then we fix it!
The more optimized your website is for search engines, the better your search traffic and rankings can be.
Why do you need a website audit?
It’s amazing how many sites we audit and find technical issues that are severely affecting your search engine rankings, and therefore your traffic.
These are the “behind the scenes” things that you wouldn’t see by just looking at the frontend of your website.
Often these issues can be fixed quite easily, opening the floodgates to higher search engine rankings and therefore more traffic. And the more traffic you get, the higher chance you have of making more sales.
I have a brand new website, should I still do an audit?
Absolutely! We’ve found that many new websites weren’t build with SEO best practices in mind, and as a result they launch their new website like a car without an engine.
We make sure you’re finely tuned to take advantage of all the things the search engines are looking for in order to rank you as high as you can be.
What are some of the other mission critical findings of a good website audit?
Okay, these are going to sound a little techie – but they are super important. So read on if you like, or not 🙂
Technical SEO ensures that search engines can access, understand, and rank your website’s content effectively.
This involves assessing your website’s more techie elements, like page speed, mobile-friendliness, crawlability, indexability, and URL structure.
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This refers to “your website pages” that can be optimized for search engines and users.
Things reviewed include meta tags (titles and descriptions), header tags, keywords, image alt text, internal linking, content quality and other technical things!
Our audit examines the quality, relevance, and uniqueness of your website’s content, making sure it’s relevant to your industry and the kind of content people are looking for.
It identifies duplicate content, thin or low-value pages, and opportunities to improve or expand content to meet what people are searching for and SEO goals.
UX is crucial so users have a good and intuitive experience on your website, and for SEO. An audit will look at your website navigation, layout, readability, and overall design to ensure a seamless and enjoyable user experience.
This evaluates the organization of your website pages, including the hierarchy of pages, site maps, and the use of breadcrumbs for easy navigation.
Mobile responsiveness refers to whether your website works and looks correct on all different devices . i.e. is it optimized for various devices and screen sizes, as mobile-friendliness is a significant ranking factor for search engines.
Security is extremely important. Part of our website audit checks for security vulnerabilities, like SSL certificates, HTTPS implementation, and protection against malware or hacking threats.
Accessibility is becoming bigger and bigger these days, with some companies getting heavy fines and legal action against them for not being accessible.
Your audit evaluates your website’s compliance with accessibility standards (e.g., WCAG) to ensure it is usable by individuals with disabilities.
Backlinks refer to other sites that link to your website.
We assesses the quality and quantity of backlinks pointing to your website.
This identifies toxic or spammy links that may harm SEO rankings and opportunities to acquire high-quality backlinks.
Everyone wants to experience a fast website!
This measures website load times and assesses performance issues that could affect your users experience and SEO rankings.
You’ll hear this term over and over!
CRO examines elements related to conversion i.e. someone comes to your website and does something you want them to like buy or provide an email address.
These include things such as calls-to-action, form submissions, and checkout processes, with the goal of improving conversion rates.
There’s no point in having a website if you can’t see how it’s performing.
This audit ensures that proper analytics tools (e.g., Google Analytics) are in place to track website performance and user behavior accurately.
Sounds like a library and daycare right? 🙂Â
In some ways, this is. Indexing refers to the pages the search engines “log” in their systems so they know what pages to show in search results.
Our audit checks for indexing issues and ensures that search engines can crawl and index your website’s pages effectively.
No sense if having a great looking website if the content isn’t what people are looking for.
Our audit reviews your website’s content strategy, target keywords, and alignment with your business objectives.
