Nothing can bring more traffic to your website quickly than with Paid Ads.
Paid Ads (also known as Pay Per Click – PPC) are ads placed in search engines, social media and other websites that your target audience goes to.
These ads speak to your audience in the words and images they most identify with and when clicked, direct them to your website. The more effective your ads are, the more traffic comes your way.
The reason why they can quickly bring you traffic (and leads, and sales) is because ad campaigns can be quickly created and launched in days – getting eyes on your website right away. More long-term approaches like website pages and blogs can takes months or longer, for search engines to finally rank your pages.
Often, companies that just launched a website will do ads right away to get that traffic while the long-term strategies kick-in.
And even if your website content is ranking well, doing ads give your traffic a boost for the duration of time you run them.
Ads are usually created so they click through to a landing page with a very specific product or offer on your website .
Here are some more benefits to running ads (PPC):
PPC platforms like Google Ads and social media platforms allow precise targeting based on things like keywords, location, device, demographics, interests, behaviors and a bunch more. This helps you reach your ideal audience instead of just anyone.
PPC advertising offers flexible budgeting options, allowing you to set daily or campaign budgets based on your advertising goals. You can start with a small budget and scale up if you see positive results.
No sense is spending a lot right off the start until you know it’s working!
PPC platforms provide detailed analytics and conversion (people that buy or do something you want them to do) tracking tools, allowing you to measure the ROI (Return on Investment) of your ad campaigns accurately. You can track things called “metrics” like clicks, impressions, conversions, and cost-per-acquisition (CPA) to optimize your campaigns for better performance.
Even if users don’t click on your ads, seeing your brand at the top of search results or on relevant websites can increase brand awareness and visibility, influencing future purchase decisions.
The more they see you, the more they remember you and may choose you next tim.
Running PPC ads allows you to compete effectively with your competitors in your industry.
By targeting the same keywords and audiences, you can ensure your brand remains visible to potential customers, and so they are not just seeing your competitors.
PPC campaigns offer real-time data insights, allowing you to monitor campaign performance and make data-driven optimizations, quickly! You can test different things like ad copies, keywords, landing pages, and targeting options to see what does and doesn’t work.
